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And your favorite Easter memories?

Several years ago I was lucky enough to be involved in a market research project for a food company about Moms’ emotions and the holidays. There were some real breakthroughs! (Want to make Moms happy at Thanksgiving? Move it to Sunday! Did you know Christmas is a competitive sport among Moms, families, neighbors, co-workers and kids’ friends’ moms?)

But the most uplifting part of the research came around Easter. Everything about the holiday and season is pleasing to women. Pastel colors. Fresh spring flowers. Creatively putting together baskets to hide on Easter Sunday morning. The family willingly goes to church. And dresses up.

From a food standpoint, there are no hard-and-fast “musts”. Want to do brunch? Great! Warm up an easy spiral ham? Fine. No complicated family recipes for stuffing or corn souffle or even Jell-o that have been handed down for generations to mess with. No expectations that your rolls need to be good as Aunt Sally’s. You can even use paper plates at some families’ Easters!

Easter outfits bring back many memories to Moms. Maybe you remember wearing a little hat or your favorite patent leather shoes. Or the family dressed in matching colors for photos. One woman fondly reminisced about wearing her first girdle and hose for her Easter outfit – and how grown-up she felt. We can dress up ourselves, our kids and our pets to look fresh and clean for the holiday. And there are no silly football games (Thanksgiving) or picnic games, so the whole family stays cleaner, longer.

One of the sweetest insights around the holiday is how Moms see how much their children have grown over the winter. Spring means it’s time to bring out the clothes packed away from last summer  and we see how everything has been outgrown. Plus we see how kids have matured over the winter — maybe trying a new spring vegetable this year that disgusted them last spring. Or seeing new-found independence on their bikes that wasn’t evident last fall.

Spring is a spiritual time as well. Many women rejoice in the Easter story and hymns sung at church, even sneaking out of the house early for sunrise service. Or at least silently thanking their god for bringing back the green grass, the longer days and joy and smiles in people once the weather warms.

So salute spring and Easter with gusto! Get that cute skirt you’ve been thinking about (yes, you can wear a skirt – and be delighted in how comfortable it is!), make something with strawberries or asparagus for your family, eat some jelly beans or chocolate eggs, plant some flowers and have a glass of wine outside the minute the weather breaks! Give hugs to your family, neighbors and friends and walk the dog a few extra blocks. Enjoy this season that’s a favorite of women!

What are some of your favorite Easter or spring memories? Please share!

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